In a world more digitally connected than ever, loneliness remains a silent epidemic. Brent Hardinge and Jochy Jamel explore how the Adventist Church is leveraging targeted digital ads—especially prayer-focused invitations—to reach people seeking hope and connection. These ads, placed on behalf of local churches, are met with rapid response from church teams, creating meaningful engagement and opening the door for deeper relationships. The ultimate goal? To move from online interest to real-life community, with local members stepping in for personal follow-up and discipleship.

Brent Hardinge is Adventist Information Ministry director for the North American Division.

Jochy Jamel is North American Division Pastor for Digital Media.